GFSA Go To Market - Creative Connections - eGolem

Created by Tomas Kulhanek

solution - introduction eGolem

Identify customers

https://egolem.online for students of medicine

• in 3rd or later stages
• needs to prepare to exam of  pathophysiology
• he looks for online, digital book
• 26 000 in CZ+SK, 432 000 in EU
• ambition to reach 1% in 6 months - early adopters, 10% in 2 years.

eGolem - Simulation centers, medical schools

• needs to teach students using interactive materials of complex parts of medicine
• they look for medical simulators, virtual patients, etc.
• 7 simulation centers in CZ+SK, >100 in EU
• ambition to sell 1 mannequin in 6 months, 10 per year in 2 years
•  

How to test market fit

egolem.online:

1. MVP - free of use, freemium digital book
2. will contain forms / quiz to test knowledge and skills gained by previous chapter
3. will contain feedback form about the chapter and easy of use

eGolem:

1. live interview with lecturer/senior lecturer
2. go through the seminar
3. where in seminar they will use the mannequin
4. show simulation scenarios and what to do in mannequin/web simulator
5. get feedback, do customization per their needs, publish custom web simulator in URL - have it in

MVP approach

Channels to acquire first customers

1. egolem.online - promotion, ambasadors at school, lecturers using simulators egolem will promote further info at egolem.online

2. egolem - visit personally simulation centers and offer mannequin with simulators

Digital advertising voucher?

For both products invest some part of voucher to digital marketing agency to consult proper ways and content of advert (video, static, web)

1. egolem.online - create video advert in youtube, google - there are some video lectures in medicine - advert may aim to atract the viewer to go to egolem.online. Probably different versions of video ads for different decision makers.

2. egolem - video about egolem mannequin and web pages about egolem. Web specifically for decision makers identified by agency