C10 - GOTO market strategy - leden 2023
Created by Tomas Kulhanek
medical simulation center
student
egolem.online
lecturer
eGolem
medical school
who is target customer in general
Anybody
physiology, pathophysiology and clinical physiology
define the persona of your customer
- Head of the department or dean at medical school
- Head of the department or director of simulation center
how big is your market
- >100 simulation centers and >500 medical schools in EU
- 26 000 students in Czechia and 432 000 students of general medicine in EU
what is your ambition in 6 months and 2 years
- in 6 monhts: deliver and release eGolem simulator into first department/lectures outside our laboratory
- in 2 years: have deployments of eGolem in some Czech and neighbouring countries (Slovakia, Poland, Austria, Germany)
- in 2 years: egolem.online will reach 10 % (2000 active subscription) students in Czechia
how would you test the product market fit
student
lecturer
MVP approach to Go To Market: Which channels are you going to use to acquire first customers
lecturer
student
channels
- personal recommendation
- conferences about education and technologies (MEFANET, MEDSOFT, AKUTNE)
channels for students
- personal engagement - get from current lectures provided by team member
- digital channels - google play, apple store, web providing access to egolem.online
all slides avaliable as orgpad web
institution
person
identify your customer
slide 1
slide 2
author/test theme with students of medicine
author theme with lecturer outside team
personaly see the usage in his lectures
follow their study within school, engage them in further school projects/works/diploma
slide 3
